Forrester Research calls this the "Age of the Customer." And the most successful brands today are obsessed with providing customer experiences that define their competitive advantage.

In this reality, success is defined much less around features and functionality, which are easily duplicated by competitors. Instead, it’s an understanding of the customers’ relationship with your brand on a multi-dimensional basis and using this insight to provide experiences your competitors don’t provide.

Our Insight

This approach impacts every aspect of the customer relationship life cycle, from the time prospects first encounter your brand through the point where they’ve ultimately become loyalists and evangelists. It requires every brand asset – from marketing content, to direct interaction, and the accompanying social commentary – to be seamless, intuitive and relevant.

It is the insights provided in defining these strategies, and the craftsmanship guiding the implementation of solutions, that sets Elva apart in our ability to grow brand success.

Hundreds of options, thousands of outlets and millions of bytes of content create a veil of noise that is difficult for any brand's message to rise above - especially if you're a growing brand.

Content in context is the critical factor to building deeper customer relationships and stronger sales and profitability.

That’s “strategy” in a nutshell.

Prospects become customers when relevant content, delivered in an intuitive format, is available when they are in an evaluative/buying context.

That’s the added value Elva Marketing provides – better strategic insight delivered in an immersive, proven methodology, to the prospects representing the highest opportunity for meaningful, long term relationships with your brand.

Brand Foundation

Opportunity Analysis

Evaluation of corporate strengths and goals, brand trends, competitive audit and customer segments.

Brand Positioning and Identity

Determination of brand leadership position, customer relationship, and sales margin opportunities.

Marketing Communications

Message and Media

Design of message tone and creativity. Delivery of content across all appropriate media platforms.

Enabling Technology

Development of context strategy and user experience.

Sales Support

Development of sales cycle plan, point-of-sale material requirements, training and feedback.

Measured Success

Analysis

Evaluate metrics, KPI’s and sales reports. Review structure and develop future plans.

Customer feedback

Evaluate direct and social feedback, influencer commentary and user ratings.

Great online and offline promotion efforts are led by strong branding and corporate identity programs.